About May Bleeker-Phelan
Assessment & Development Consultant

11 June 2021

May Bleeker-Phelan portrait photoMay Bleeker-Phelan

Individual Career Development: I work with people to expand insight, clarify goals, and identify the steps they want to take to develop their career and life path.

Assessment for Selection: I support companies in ensuring the candidates they select are a good fit for their intended roles and/or have the required attributes to develop into those roles. 

Corporate Career Development: I work with executives and teams to strengthen leadership, communication, self-management and interpersonal skills in order to enhance their career growth and success. 

My Approach

A combination of creative conversations and assessment methods are used to facilitate an understanding of:

  • where you are in your current situation
  • your particular style of working, interacting, problem-solving and coping, and how this meshes with the situation
  • what your choices are
  • what resources you have at your disposal and how best to employ them
  • how to move towards your vision for yourself

"May is easy to talk to. She is understanding, honest and direct, which is what makes her so highly effective in career development." - Ansley, Sales & Key Account Management


As Psychometrist: Independent Practice, I am qualified to administer and interpret various Psychometric assessment questionnaires and tools, and give feedback on results. I qualified by means of a 4-year degree, completing required supervised practical hours and passing a Board Exam (Health Professions Council of South Africa: Professional Board for Psychology: Psychometry Independent Practice). 

The bulk of my work experience has been in providing assessment and development services to companies or individuals as described above.

“May Bleeker-Phelan’s work with clients is incisive, accurate and as a result highly influential both for the individuals involved and the client business.” Sarah, MD


I have a strong development focus in my own life and enjoy using all my skills and abilities to assist others in their development.

What made a decisive difference to my own career contentment was uncovering enhanced inner resources for decision-making and judgment. This motivates me to share what I've learnt and enable change for others. 

“May was able to help individual participants recognise their impact on others, build their self awareness and set effective and focussed developmental goals to make changes.” - Tom, MD

Logic, Intuition & the use of Psychometrics

Working as Psychometrist for many years has given me ample opportunity to test and discover the usefulness of psychometric tools.

These are the accepted, standardised methods for assessing human characteristics and potential, particularly where speed-to-insight is important. Like all tools they have limitations. The skill of the user very much determines the quality of the outcome.

I use them to establish a baseline of information from which to work, which forms a starting point and useful backdrop for the development conversation.

I also use my own intuitive methods to complement the above.

Why the name TidalShine?

Life (and careers) involve cycles of change. Water and tides offer a useful analogy for these cycles. Sometimes your tide comes in, sometimes it goes out. You have to adapt and keep on sailing.

Knowing what your preferences and strengths are, and having good self-management skills helps you adapt. Without this insight you have no ‘map’. Without the self-management you have no accelerator, gearbox or brakes. (I'm really mixing my metaphors here!)

My work is about helping people understand their own style of doing things. It is also about enabling them to find their own resources to influence and change their situations. 


B.A. Honours Degree in Psychology - University of Stellenbosch

Registered Psychometrist: Independent Practice - Health Professions Council of South Africa

Register of Qualified Test Users - British Psychological Society, UK

Member of the Career Development Institute - UK

I adhere to the ethical standards of both the Health Professions Council of South Africa and the UK Career Development Institute. This includes meticulous handling of data and confidentiality, and maintaining professional knowledge through Continued Professional Development activities.

mental health aware badge from Mental Health First Aid England
Career Development Institute Member badge

Work Process

I work remotely, using video and telephone conferencing. 

All coaching and feedback is conducted in English, but I am able to offer some of the Psychometric Assessments in other languages.